fAIshion.AI
Live on Chrome Web Store
Most users dropped off before completing their first virtual try-on.
Mobile & Desktop
Research -> Handoff
NDA Redacted
ROLE
Product Designer
Platform
Mobile & Desktop
SCOPE
Research -> Handoff
Onboarding Flow • Mobile App
Your personal AI Stylist
Screens recreated from memory original designs are under NDA. The flow covers welcome, brand selection, photo upload, and the virtual try-on canvas.
• Welcome & value prop
• OTP authentication
• Brand selection
• Photo guidance & upload
Recreated for NDA purposes
New User Bounce Rate
0
Context
A Chrome extension letting shoppers virtually try on clothes from any brand upload one photo, drag any item, see it on your body. It worked. The problem was getting anyone past minute one.
Mobile & Desktop
Research -> Handoff
NDA Redacted
Where it broke
Installed. Never Used.
Users installed it, but didn’t pin it
Outdated and Overwhelming
Password-only auth, no onboarding, users landed with zero context
Upload = Friction
Turns out “just upload a photo” isn’t that simple.
Method
The uninstall survey had been sitting unread.
Instead of recruiting new users, I analyzed existing uninstall survey data that had never been systematically reviewed.
1
Export uninstall survey responses, filter out blank submissions
2
Clustered feedback into key themes.
3
Mapped themes to onboarding steps.
4
Audited Honey, Grammarly, Monday.com, and Loom onboarding flows.
What users said on their way out
Usability32
I couldn't figure out how to use itDiscoverability26
Didn't know this feature existedFirst-use failure20
It didn't work the first time I triedSlow performance12
Takes too long to loadPrivacy concern7
Worried about my dataFound alternative3
Switched to a competitorAUDIT FINDINGEvery top-performing Chrome extension — Honey, Grammarly, Loom — uses animated motion to show users exactly what to do. None rely on static screenshots or text-only instruction.