Research & Analysis:
We interviewed remote account managers and educators to understand their email workflows, focusing on task prioritization, organization, and follow-up habits. We also reviewed competitor tools like Outlook and Google Classroom to identify key usability gaps in Gmail.

Personas & Problem Framing:
Our primary persona was a remote account manager who relies on structured organization, follow-ups, and task tracking. We identified pain points such as Gmail’s lack of built-in reminders, visual priority cues, and deadline tracking all of which negatively impacted productivity.

Information Architecture:
We restructured Gmail’s interface by introducing a dedicated “Action Hub” and clearer task categories (e.g., Important, Tasks, Projects) to reduce clutter and help users quickly locate critical emails.

Wireframing & UX Flows:
We explored two distinct UX flows one focused on tagging and organization, the other on dedicated task management. These helped users mark emails, track progress, and assign priority levels through custom labels.

Usability Testing:
We tested two prototypes with participants. Feedback revealed that users preferred collapsible label systems, clearer visual hierarchy, and confirmation interactions. Flow 1 was favored for its clarity and reduced cognitive load.

Design Iteration & Visual System:
Based on feedback, we refined the layout, added a confirmation state, and introduced color-coded tags for urgency. We also created a visual design system to ensure consistency across interactions and improve overall navigation